Business Development Manager (Retail and B2B) – U.S. Market Featured

Summary:

The Business Development Manager (BDM) will drive the U.S. expansion of a premium motorcycle protective gear and leather apparel brand, growing its retail presence and B2B distribution network. This role is centered on dealer acquisition, partnership development, and market penetration, establishing the brand as a trusted name across retail stores, rider communities, and distribution channels nationwide.

Core Responsibilities:

1. Retail Network Development

• Identify and onboard:
• Motorcycle gear shops
• Multi-brand retailers
• Specialty riding stores
• Build relationships with store owners and buyers.
• Negotiate product placements and shelf space.
• Ensure strong in-store brand presence.

2. B2B Sales & Distribution

• Develop partnerships with:
• Distributors
• Wholesalers
• Riding clubs and associations
• Execute bulk sales agreements.
• Manage pricing discussions and margins.
• Expand regional coverage through structured distribution.

3. Market Expansion Strategy

• Identify high-potential cities and regions.
• Conduct competitor and pricing analysis.
• Develop territory-wise growth plans.
• Provide feedback to product and leadership teams.

4. Relationship Management

• Maintain long-term partnerships with retailers and distributors.
• Ensure repeat orders and consistent engagement.
• Handle partner concerns and resolve issues proactively.
• Represent the brand in trade shows and industry events.

5. Brand Activation (Offline)

• Coordinate in-store promotions and visibility.
• Work with biker communities for brand awareness.
• Support local events, rides, and partnerships.
• Strengthen brand’s identity as a premium riding gear brand.

Key KPIs:

• Number of active retail stores onboarded
• Growth in B2B revenue (non-ecommerce)
• Distributor network expansion
• Repeat order rate
• Market penetration by region
• Brand visibility in physical stores

Requirements:

Education

• Bachelor’s degree in Business, Sales, or related field

Experience

• 3–7 years in:
• Retail sales
• B2B development
• Distribution networks
• Experience in automotive, motorcycle, or apparel industry is a strong plus

Skills

• Strong negotiation and persuasion ability
• Relationship-driven mindset
• Field sales and territory management
• Market analysis and reporting
• Self-driven with high ownership

Important Scope Note:

This role excludes all e-commerce operations, including:

• Amazon
• Shopify
• Online marketplaces

Focus is strictly on offline retail, distribution, and B2B growth.