Digital Marketing Manager Featured

Summary:

The Digital Marketing Manager is responsible for leading the company’s digital presence, employer branding, and growth marketing initiatives. This role develops and executes integrated marketing strategies that strengthen the brand within Pakistan while generating qualified B2B leads across the US outsourcing market. The jobholder combines strategic thinking with hands-on execution, leading a multidisciplinary creative team responsible for content creation, social media management, performance marketing, branding, lead generation, and digital communications, while delivering measurable business growth and a consistent brand identity across all digital platforms.

Key Responsibilities

Social Media & Content Management:

• Oversee the planning, creation, publishing, and optimization of content across LinkedIn, Facebook, Instagram, TikTok, YouTube, X, and emerging platforms.
• Direct the production of high-quality graphics, photography, videography, animations, and written content.
• Ensure all digital content reflects brand standards and supports business objectives.
• Manage editorial calendars and campaign schedules for multiple business functions.

B2B Lead Generation & Growth Marketing:

• Develop and manage digital campaigns targeting US-based businesses seeking outsourcing and BPO solutions.
• Execute lead generation strategies through LinkedIn, Google Ads, Meta Ads, email marketing, and other digital channels.
• Optimize marketing funnels to improve lead quality, conversion rates, and customer acquisition.
• Create campaigns tailored to both Pakistani talent acquisition and US business audiences.

Performance Marketing:

• Plan, execute, and optimize paid advertising campaigns across Google, Meta, LinkedIn, and other relevant platforms.
• Manage media buying budgets and maximize campaign performance through continuous optimization.
• Monitor audience targeting, ad performance, and campaign effectiveness.

Analytics & Performance Reporting:

• Establish KPIs and performance benchmarks across all digital marketing initiatives.
• Monitor campaign performance using Google Analytics, LinkedIn Campaign Manager, Meta Business Suite, Search Console, and other analytics tools.
• Measure ROI, Customer Acquisition Cost (CAC), Cost per Lead (CPL), Recruitment Cost per Hire (CPH), engagement rates, and conversion metrics.
• Present regular performance reports and strategic recommendations to senior leadership.

Leadership & Team Management:

• Lead, mentor, and develop a high-performing digital marketing team including Social Media Executives, Graphic Designers, Video Editors, Content Writers, and SEO Specialists.
• Manage external agencies, freelancers, and production partners where required.
• Foster a culture of creativity, innovation, accountability, and continuous improvement.
• Allocate resources and prioritize projects to ensure timely campaign execution.

Market Research & Innovation:

• Stay informed about emerging digital technologies, AI marketing tools, platform updates, and industry trends.
• Conduct competitor analysis and identify opportunities for business growth.
• Recommend innovative marketing initiatives to improve brand visibility and customer acquisition.

Cross-Functional Collaboration:

• Partner with HR, Recruitment, Business Development, and Executive Management to align marketing initiatives with business objectives.
• Coordinate campaigns across overlapping Pakistan and US business hours.
• Support corporate events, product launches, recruitment drives, and internal engagement initiatives through digital marketing efforts.

Requirements:

Education

• Bachelor’s degree in Marketing, Communications, Media Sciences, Business Administration, or a related field.
• Master’s degree is an added advantage.

Skills

• Exceptional written and verbal English communication skills, with strong presentation and reporting abilities.
• Ability to effectively communicate with both Pakistani and US audiences.
• Strong leadership and team management skills, with experience mentoring creative and marketing talent.
• Working knowledge of Google Analytics, LinkedIn Campaign Manager, Meta Business Suite, Search Console, Google Ads, and Meta Ads.
• Strategic thinker with strong analytical and campaign-optimization abilities.
• Self-motivated, with the ability to coordinate and prioritize multiple concurrent campaigns.

Duration and Nature of Previous Experience

• Minimum 6 years of experience in Digital Marketing, Social Media, Brand Management, or Growth Marketing.
• At least 2 years of experience managing marketing or creative teams.
• Experience within the BPO, Outsourcing, IT Services, Recruitment, or Technology industry is highly preferred.
• Proven success in managing high-budget digital advertising campaigns with measurable ROI.
• Experience marketing to both Pakistani and US markets, with a strong understanding of the BPO industry and corporate behaviors.
• Demonstrated experience driving employer branding and recruitment marketing initiatives.

Benefits:

• Gym Facility
• Medical Insurance
• Paid Leaves
• Provident Fund + EOBI
• Training Programs
• Market Competitive Salary
• Transport for Females