Ads Specialist

Job Summary: 

We are seeking a results-driven and analytical Ads Specialist to join the Marketing Department at Touchstone Communications. The ideal candidate for Ads Specialist will be responsible for planning, executing, optimizing, and monitoring paid advertising campaigns across digital platforms to increase brand awareness, generate qualified leads, and support the company’s marketing and business objectives. 

Key Responsibilities: 

• Develop and execute paid advertising strategies aligned with the company’s marketing objectives. 

• Plan, launch, and manage advertising campaigns across platforms such as Google Ads, Meta Ads (Facebook and Instagram), LinkedIn Ads, and other relevant channels. 

• Conduct audience research and segmentation to identify target audiences and improve campaign effectiveness. 

• Perform keyword research and competitor analysis to support paid search campaigns. 

• Create and optimize ad copy, creative briefs, and campaign messaging in collaboration with the creative team. 

• Monitor campaign performance, including impressions, clicks, conversions, cost per lead, and return on ad spend (ROAS). 

• Manage and optimize advertising budgets to maximize campaign efficiency and performance. 

• Conduct A/B testing of ad creatives, audience segments, landing pages, and campaign strategies. 

• Implement conversion tracking and coordinate with web and technical teams to ensure accurate campaign measurement. 

• Analyze campaign data and identify opportunities for improvement and growth. 

• Prepare regular advertising performance reports and provide actionable recommendations. 

• Collaborate with the social media, SEO, Content, and Recruitment Marketing teams on integrated digital campaigns. 

• Ensure advertising campaigns comply with platform policies and company brand guidelines.
• Stay updated on digital advertising trends, platform updates, and industry best practices. 

Required Qualifications & Skills: 

• Bachelor’s degree in Marketing, Digital Marketing, Business Administration, Mass Communication, or a related field. 

• 2–4 years of proven experience in paid advertising, performance marketing, or a similar role. 

• Hands-on experience with Google Ads and Meta Ads Manager. 

• Strong understanding of PPC, audience targeting, retargeting, and conversion optimization. 

• Proficiency in Google Analytics, Google Ads reporting, Meta Business Suite, and relevant advertising tools. 

• Knowledge of campaign tracking, UTM parameters, and conversion measurement. 

• Strong analytical and data interpretation skills. 

• Excellent written and verbal communication skills. 

• Ability to manage advertising budgets and multiple campaigns simultaneously. 

• Strong problem-solving, organizational, and time management skills. 

• Experience in lead generation, employer branding, or recruitment marketing is preferred.