Social Media Manager

Job Summary: 

We are seeking a creative, strategic, and results-driven Social Media Manager to join our Marketing Department at Touchstone Communications. The ideal candidate for Social Media Manager will be responsible for developing and executing social media strategies, managing the company’s digital presence, creating engaging content, and enhancing brand awareness across various platforms.
The candidate should have a strong understanding of social media marketing, content creation, audience engagement, and digital trends, with the ability to align social media initiatives with the company’s corporate objectives. 

Key Responsibilities: 

• Develop and implement social media strategies aligned with Touchstone Communications’ brand identity and marketing goals. 

• Manage and oversee the company’s social media platforms, including LinkedIn, Facebook, Instagram, TikTok, and other relevant channels. 

• Plan, create, and publish engaging content, including posts, reels, videos, stories, and promotional materials. 

• Develop and maintain a structured monthly content calendar. 

• Collaborate with internal departments to gather content and highlight company achievements, events, employee engagement, and corporate initiatives. 

• Monitor social media trends, industry developments, and competitor activities to identify opportunities for growth. 

• Manage audience engagement by responding to comments, messages, and inquiries in a timely and professional manner. 

• Coordinate with graphic designers, videographers, and content creators to ensure consistent and high-quality content delivery. 

• Support employer branding and recruitment marketing initiatives through engaging social media campaigns. 

• Monitor and analyze social media performance metrics, including reach, engagement, impressions, and conversions. 

• Prepare regular performance reports and provide actionable recommendations for improvement. 

• Assist in planning and executing paid social media campaigns in collaboration with relevant stakeholders. 

• Ensure all content complies with the company’s brand guidelines, communication standards, and approval processes. 

• Stay updated on emerging social media tools, platforms, and digital marketing best practices. 

Required Qualifications & Skills: 

• Bachelor’s degree in Marketing, Mass Communication, Digital Marketing, or a related field. 

• 2–4 years of proven experience in social media management, digital marketing, or a similar role. 

• Experience managing professional corporate social media accounts.
• Strong knowledge of social media platforms, content strategy, and audience engagement. 

• Excellent written and verbal communication skills. 

• Proficiency in social media scheduling and analytics tools. 

• Basic knowledge of graphic design and video editing tools, such as Canva and CapCut, is preferred. 

• Experience in employer branding, recruitment marketing, or corporate communications is an advantage. 

• Strong organizational skills, creativity, and attention to detail. 

• Ability to manage multiple projects and meet deadlines in a fast-paced corporate environment. 

Benefits:

• Gym Facility
• Medical Insurance
• Paid Leaves
• Provident Fund + EOBI
• Training Programs
• Market Competitive Salary
• Transport for Females