SEO Specialist

Job Summary: 

We are seeking a detail-oriented and results-driven SEO Specialist to join the Marketing Department at Touchstone Communications. The ideal candidate for SEO Specialist will be responsible for developing and implementing effective SEO strategies to improve website visibility, increase organic traffic, enhance search engine rankings, and support the company’s digital marketing and business objectives. 

Key Responsibilities: 

• Develop and implement comprehensive SEO strategies aligned with the company’s marketing objectives. 

• Conduct keyword research to identify relevant search terms and growth opportunities.
  Perform on-page SEO optimization, including meta titles, meta descriptions, headings, URLs, and content structure. 

• Conduct technical SEO audits to identify website performance, indexing, crawlability, and usability issues. 

• Optimize website content to improve search engine visibility and user experience. 

• Develop and execute off-page SEO strategies, including ethical link-building and outreach activities. 

• Monitor website traffic, keyword rankings, backlinks, and overall, SEO performance. 

• Use tools such as Google Analytics, Google Search Console, and SEO platforms to analyze performance and identify improvement areas. 

• Collaborate with content writers, web developers, graphic designers, and marketing teams to implement SEO initiatives. 

• Identify and analyze competitor SEO strategies and industry trends. 

• Create regular SEO performance reports and provide actionable recommendations. 

• Ensure website content follows search engine best practices and relevant SEO guidelines. 

• Stay updated on search engine algorithm changes, SEO trends, and emerging digital marketing practices. 

Required Qualifications & Skills: 

• Bachelor’s degree in Marketing, Digital Marketing, Computer Science, Mass Communication, or a related field. 

• 2–4 years of proven experience in SEO, digital marketing, or a similar role.
  Strong understanding of on-page, off-page, and technical SEO. 

• Proficiency in keyword research and SEO tools such as Google Search Console, Google Analytics, Ahrefs, SEMrush, or similar platforms. 

• Knowledge of website optimization, content marketing, and search engine ranking factors. 

• Basic understanding of HTML, website structure, and technical SEO concepts.
  Strong analytical and problem-solving skills. 

• Excellent written and verbal communication skills. 

• Ability to work collaboratively with cross-functional teams. 

• Strong attention to detail, time management, and project management skills. 

Benefits:

• Gym Facility
• Medical Insurance
• Paid Leaves
• Provident Fund + EOBI
• Training Programs
• Market Competitive Salary
• Transport for Females